The challenge we tackled: How to use empathy to understand our customers and design meaningful products for them.
When and where: 26th September 2017 at New Town Room, North Hobart Uniting Church, Tasmania.
Hosted by Coinventa and facilitated by Marisol Miro Quesada, Coinventa’s Creative Director, a practitioner and coach of design thinking, lean and customer centered innovation. Marisol’s goal is to get you to say after the session “Wow! Accessing my creative potential wasn’t that difficult after all!”
Catering: Vegan and gluten free morning tea was served.
Who was this workshop prepared for? Managers, executives, leaders, entrepreneurs, designers, strategists, innovators. If you are constantly thinking how to become a more resourceful profesional this is for you.
Thanks to our brilliant participants, Angela, Jess, Alice, Bronwyn, Alexandra and Eric.
Why is empathy so important?
Empathy is at the core of design thinking, lean and human centred innovation because if allows you to understand and empathize with your users, clients and customers to be able to provide exactly what they want and when they want it. By using empathy in the design of your products, services and communication you de-risk your business, build greater relationships and innovate.
What is this workshop about?
It is about doing hands-on work and building an intimate network. It’s about giving leaders like you the tools and confidence to make your life and organisation better and creating a safe space for you to develop your creative thinking and strategic skills to face the variety of situations you encounter every day.
Why we organised this workshop?
Coinveta is a small consulting, training, coaching and events firm. We are experts at teaching teams how to use creative thinking to tackle the most pressing challenges they face at work and in life. No matter the industry we will facilitate awesome sessions to develop strategies, product and service design, process improvement, building design, social impact initiatives, you name it and we are in! Through our work helping organisations apply creativity to solve problems and tackle challenges we often get asked: ‘How can I keep myself ahead of the game?” or “How can I unlock my team’s creativity?’ Inspired by these questions we have developed these monthly workshops that will explore and apply tools for creative thinking to your own life and work challenges.
What participants say about the workshop
‘Great remembering the importance of empathy and making connections. Thank you Marisol.’
‘I honestly don’t have much to say about improving the workshop. I thought the value was immense!’
‘Great concepts shared. Loved seeing how ‘quick’ and ‘effortless’ the process of design thinking can be. Great food! Thanks for the gluten free options.’
‘Lovely manner + food + tea. Nice touch.’
Are you or your team facing complex challenges and are in need of training, coaching or consulting? No matter the industry, if the challenge is wicket, we are in! Let us know what you need.
Would you like to learn the skills to tackle complex problems and challenges? Would you like to participate in our positive impact training and workshops? Let us know what you want.